Understanding Bounce Rate

How to calculate bounce rate is the share of visitors who left your website/webpage from the entry point without having done any any activity. Activity means clicks made & pages visited. High bounce rate shows that the content presented or perhaps the way it turned out presented has not been relevant on the entrance options.

Visitors landing on the entry page are viewed to bounce whenever they:



Close the window or an open tab
Types a new URL
Leave the site by clicking the BACK button
Click a link on the page which takes them to a different site.
Or the Session timeouts (generally taken as 30 mins)
Why so many people are looking for ways to lower Bounce Rate?

The fact is simple - The lower the bounce rate, higher the opportunity of visitor browsing your web site pages and converting.

Google.com analytics specialist Avinash Kaushik states:

"It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."

Now, the greater question is - How to control the Bounce Rate?

Content - The content available on your own website is the key factor for bounce rate. If this content is relevant to the visitors expectations the chances are that they will not likely bounce from your web site without visiting other chapters of website. For E.g. if your internet site is about IT Conferences as well as on landing page you are talking about general stuff and not educating the visitors on the benefits of attending your conferences, then visitors are more likely to leave your web site due to not enough desired information.
Website Load Time - Try to lessen the website load time - It's really difficult to find patient visitors. Instead of using heavy animations on the complete page that can lot of time to load, use animation only inside the banner area and offer text content in remaining part of the page. This will make user read this article and inside the mean time your animation may also load.
Flow - Provide these potential customers with proper entry points to find their way. Do proper linking on the internal pages that guide these to their regions of interest. Most of the visitors bounce because they were not able to navigate to relevant pages. Make your navigation flow simple to use by categorizing and sub-categorizing.
Above the fold - All your information has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that part of the website that you just see with no scroll. Research states that 60% - 80% of visitors will not scroll your web site 'down the fold', therefore the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, especially when then appear just as one unwanted guest. They are the biggest distraction, each time a visitor is looking for some important info. Even the feedback popup, sometimes annoys the visitors and so they bounce.
The previously discussed points can definitely help you reduce your web site bounce rate

We at AfterTheNet - The Web Strategy Company follow the previously discussed keyword strategy to supplement our clients most abundant in basic towards the most advanced processes for any goal they opt to reach with their website. Our step wise approach offers them the complete visibility of the website - they will are lacking very often, in absence of a trustworthy resource.