Tips to Promote Your Local Business With Google Ads

Google Ads is probably the most popular and widely used paid advertising platforms in a digital marketing strategy today. It is a proven method that has benefitted many businesses by method of;

Reaching more and more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for the brand and business.
There is a lot of potentials available for businesses, specifically for local businesses, because with time, people near me' searches have increased drastically (with the advent of smart mobile devices), creating more opportunities for local businesses.



With the aid of a Digital Marketing Agency that's specialized in ads google ads or elsewhere, exactly what can a local business do so that you can tap into the vast opportunities made available from Google Ads to generate more leads, traffic, and conversions?

Here are several tips:

Ad extensions - Ad extensions are extra bits of information which are added for your advertisement giving more details about your business to users. Ad extensions can include such information as contact numbers, reviews, additional links aimed at your web, etc. Your ad extensions must be selected in accordance with your specific goals for creating the ad, along with your partner Google Ads Agency will help you with this. For example, if you want to direct more people to your physical store, you will get location extensions, call-out extensions, etc.

Local service ads - This is a somewhat new ad format on Google Ads, which is specially designed for local companies that offer a specific service. These ads have excellent performance because they are very relevant to the search. An added benefit from local service ads is because they give the business more prominence on Google Maps and will also be displayed on 'near me' searches.

Google product listings - Let your visitors and other shoppers know what products you might have in stock with Google product listings.

Customer reviews - Using your customer reviews on your own website is a good way of increasing sales, given that they are placed well and they are positive reviews. How do you know which reviews can have a positive reaction to your customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones needs to be displayed in your website.

Testing keywords - Run ads with different keywords to see which ones will convert well. The best-performing keywords are able to be used for the SEO purposes.

Use local terms for keywords - Using local terms for keywords and the copy can be be extremely appealing to shoppers and make up a sense of pride inside your local community. In addition, using local landmarks and locations can be beneficial to you at the same time.

Google's My Business page - This feature is free of charge for business users and makes it simple for people to get information about your organization. This may include telephone numbers, addresses, product types, opening hours, etc, as well as customer reviews.

Negative keywords - Negative keywords can drain your allowance, rather than really get you any leads. Having a report on negative keywords is a good means of avoiding unwanted traffic that's irrelevant for a business, and will not allow you to get any sales.

Optimised landing pages - More often than not, an advertisement will lead a customer to a business website's Home page and following that the user is expected to navigate the web page on their own in order to find the products they're interested in. Most users have fed up before too long and abandon their intent to purchase anything. The solution just for this is to have dedicated landing pages for the ad campaigns so that the user is directed to the items or information they're interested in.

Remarketing ads - Remarketing to prospects people who have already visited your internet site previously is a great way of increasing conversions as these are individuals who had or still have the interest to get your products.